Industrial Restructuring and Rejuvenation Program
Wednesday, January 5th, 2011Editor’s note: the financial crisis on China’s real economy is increasingly apparent and deeper, we face great challenges. In this regard, the Government adopted a series of timely and decisive manner incentives, and implementation of ten industrial restructuring and rejuvenation program. As a result, we are confident that the lead in achieving economic recovery and revitalization.
“Do not be evil” should be basic business ethics business ethics, and lack of one such “basic integrity” of Sanlu, eventually end up bankrupt in the end, it really should be Zhongcheng and “guilty.” But through the Sanlu case, we can not help but reflect on a serious topic: Sanlu is also Dairy Leader in the field of domestic milk powder is the leading enterprise, regardless of why so actually the most basic business ethics and moral conduct? In today’s era of a transparent, companies should not abandon the “luck” psychological and truly a legitimate business temperament and spirit, especially the leaders in different fields based business?
Companies obviously need a new moral
Don? Triplex Scott, today recognized as the most authoritative master of management thought that the moment is a “transparent era.” He explicitly warned that all businesses must make their own shareholders, customers, employees, Cooperation Partners even before the whole society to maintain full transparency, which in the long history in the first time. Whether it is financial data, employee complaints, and whether or memorandum, environmental tragedy, product defects, or in other countries demonstrations, scandals, and the new policy, as long as people know where to go to find these sources, something the world can Dongxiao All the good news and bad news are not escape people’s discernment.
Therefore, in the transparency of the times, companies must always be possible for consumers, “frank” and in order to get a real sense of trust of consumers, especially when the problem occurred after the inevitable. Therefore, in the transparency of the times, to luck or marketing oriented screen difficult to change the attitude of the public for a company’s image, but “Shixinshiyi” approach can allow a company benefit. In the market, the company may be the consumer’s favor, there may not favor, or even being cast aside by consumers, which are normal. However, if a company because of serious lack basic moral being of consumers desperate to “abandon” this time is often already too late, to solve the problem once and for all is already too late, no doubt is a proof of Sanlu.
This requires companies to adhere to the new moral. This is the moral core of business must be on the consumer “Shixinshiyi”?? Do not lie, do not be evil, do not cheat.
The problem milk powder incident Dairy products Industry group broke out, and the confidence of the public on the dairy market situation almost in collapse, that is, lack of transparency of the times and an inevitable moral?? In this era, people can always use the Internet and other new media and electronic newspapers widely Get to know the traditional media, information, and form a collective assessment. According to Tang? Triplex Scott’s argument is that any business in the public scrutiny, are transparent, this transparency is still rising, this is the so-called “mandatory transparency.”
In fact, Peter Drucker said long ago that the purpose of business is to create consumer. Consumers for any business, although not the only stakeholders, but definitely at the top, to meet the needs of their most fundamental strategic, long-term to meet the growing needs of customers is the basis for the sustainable development strategy.
Only in the “mandatory transparency”, any business must always adhere to basic business morality, and must not have the slightest chance, and escape the psychological.
Open content strategy to enhance trust
Of course, in the transparency of the times, companies must have an open strategy. In the Tang? Triplex Scott seems that this strategy is to actively promote transparency, while also very careful assessment of their competitive intelligence and security?? Transparency is a kind of corporate values and integrity must be , responsibility and maintain the principles of trust closely.